飞禽走兽金鲨银鲨,{原始关键词}

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                1. · 您的位置 :86起名网 > 取名字大全 > 设计 > VIS设计 > 正文:
                  • 广告招贴创意设计
                  • 2009-6-15 编辑: 86起名网 来源: 86起名网 人气:
                  • 飞禽走兽金鲨银鲨,{原始关键词}    YI、SHEJICHUANGYIDEHANYI

                        “CHUANGYI”SUOWEICHUANGYIJIUSHIQIANSUOWEIWENHEWEISHIDE,NENGCHONGFENFANYINGBINGMANZURENMENMOUZHONGWUZHIDEHUOQINGGANDEXUYAODEYINIANHUOGOUXIANG。ZUIJIBENDEYAOQIUSHI,QIUXIN、QIUQI、QIUYI、ZHENSHI、YOUSIXIANG、YOUJIHUA,YICHUANGYIDETUXINGJIASUCHUANBOXINXI,CHUANDASHANGPINNEIRONG。SHUOFUXIAOFEIZHEHEDAZHONGQUNTI,CONGERDADAOCUXIAODEMUDE。YINERGUANGGAOSHEJIZHONGDECHUANGYIDE“YI”SHIZHISHEJISIXIANGHESHEJICEHUA,WEILESHUOFUXIAOFEIZHE,TUIXIAOSHANGPINDEYIZHONGLAOWU,SHIXUNZHAOXIAOFEIZHEDEYIZHONGHAOBANFA,HAODIANZI,RANGXIAOFEIZHEJIANLIYIZHONGXINDEXIAOFEILINIAN。

                    飞禽走兽金鲨银鲨,{原始关键词}    MEIZHONGCHANPINZHEYOUQITEDINGDEXIAOFEIQUNTI,ZAIGUANGGAOSHEJIGUOCHENGZHONGBIXUCHONGFENLEJIEZHEIXIEQUNTIJIEGOUHEXUYAO。LIRU,DIANDONGWANJUSHIJIERTONGDE,LVTAIQIUSHIJICHENGNIANRENDE,SHIPINYAOYOUTIANRANDE,MEIWEIDE,XIANGSHUISHITIANRANDE,MEIHAOSHENGHUODE,AIQINGDE。ZAIGOUSIZHONGZHAOCHUGEZITEZHENG,GEZIXUQIU,GEZIXINLIHUODONG。LIRU:“PIJIUZHIWANG”GUANGGAOYIWANGZHEZHIFENGCHUANGYIZHONGXIN,YIXIAOFEIZHEXINLIXUQIUWEIMUDE。YONGXIANDAISHEYINGDEGAOCHAOHECHENGSHOUDUAN,CAIYONGBIYUKUAZHANGSHOUFA,JIANGXIAOXIAODEYILAGUANPIJIUBIANCHENGCHAOHUTIANDIJIANRENGONGTEDAZAOWU,FEITONGYICHANGDEPINZHIHEQISHI。SHANCHUAN、DAPUBU、PIJIUYILAGUAN,YIPAICHUNTIANRANDEGANJUE。CHUANGYIZHONGDE“MINGJIUWANGZHE、CHUNTIANRAN”,JIUSHIXIAOFEIZHEZHENZHENGXINLIXUQIU,GENJUXUQIUCHUANGZAOYIGEKUAZHANGQITEDEYOUCHONGJILIDERIBENMINGJIUSHIJUEXINGXIANGHESHIJUEYUYAN。

                        可见,创意是无限的,每个产品都会有一个最适合自己的传播形象和语言,创意离不开市场,市场是创意灵感的来源,创意的产生也要经过足够的前期积累才有可能,这种积累越丰富,思维碰撞产生的火花越多,创意产生的机会也就越多,这种积累就是市场调查结果,它包括同类产品调查,消费咨询,并通过多次市场调查和信息反馈,才能策划出多种或最佳设计方案,最后择优定位。只有定位,广告内容和广告风格及品牌形象才能基本确定。定位就是创意的开始,是创意首先要解决的关键问题。下面有两种定位:
                     
                    飞禽走兽金鲨银鲨,{原始关键词}     (1)、比较定位 同类产品比较,外观、性能、特点、重点、方式、图形视觉形象,市场占有率,市场前景等。

                        (2)、QINGGANDINGWEI CHANPINSHIFOUJIXIAOFEIZHEDAILAIGANQINGSHANGDEMANZU,WENHUABEIJING,SHIDAICHAOLIU,SHEHUIFENGSU,XIAOFEIZHEXINLI,ZHAOCHUGUANLIANDIAN,PEIHEXIAOFEIZHEXINLIHUODONG,YINQIGONGMING。

                        TONGGUOSHOUJIGEFANGMIANDEZILIAOJINXINGHUIZONGYANJIUZUIHOUZHIDINGCHUBANMIAN、SECAI、GOUTUFENGGEHETUXINGDEBIAOXIAN、SHIJIANYUXUANCHUANDEZHONGDIAN,ZHEIZHONGYANGEDESHICHANGDIAOCHADECHUANGYIFANGFAKANQILAIBIJIAOMAFAN,YINWEIGUANGGAOBUJINZUOWEIYISHUZAIXIANDEYISHU,ERSHIYICUXIAOWEIZUIZHONGDEMUDE,SUOYIGUANGGAOSHEJIBIXUWEIRAOXINCHANPINDETEDIAN,XIAOFEIZHEXINLIXUQIULAIGOUSIJIHUA,ZHEIYANGDEGUANGGAOCAINENGYOUZHENDUIXINGFAHUIXIANCHANGCUXIAOGONGNENG。

                     

                        ER、GUANGGAOCHUANGYIDEBIAOXIAN

                    飞禽走兽金鲨银鲨,{原始关键词}    GUANGGAOSHEJISUIRANYEXUYAOCAIYONGYISHUCHUANGZUODEMOUXIEFANGFAHESHOUDUAN,DANGUANGGAOSHEJIDERENWUZAICHUANDISHANGPINXINXI,SHUOFUXIAOFEIZHEDADAOCUXIAOSHANGPIN,ERGUANGGAOCHUANGYIDENEIHANYUYISHUCHUANGYIDECHUANSHENSHIJUEDUIBUXIANGTONGDE,GUANGGAOCHUANGYIBUSHIKEGUANDUIXIANGDEYISHUZAIXIAN,BUSHIZUOZHEZHUGUANQINGGANDESHIJUEHUA,ERSHIDUISHIWULIJIEDEJINXINGBIAOXIAN,CHUANGZAOYIGEQIUXIN、QIUQI、QIUYI、ZHENSHIDENENGZHUNQUECHUANBOXINXI,CHUANDASHANGPINNEIRONGDETUXINGSHIJUEYUYANDETUXIANGYISHU。SUZAODEMUBIAOSHIXIAOFEIZHEGEXING,XINLIHUODONGDEYIJING,CHUANGZAOYIGEXIANJIANQITEJIYOUYIQUTUXINGYINQIGOUMAIZHEDEXINGQU,SHISHANGPINZAIXIAOFEIZHEXINZHONGLIUXIASHENKEDEYINXIANG,JIANLIYIZHONGXIAOFEIGUANNIAN。

                    飞禽走兽金鲨银鲨,{原始关键词}    YIFUCHENGGONGYOUCHUANGYIGUANGGAO,XINQIDEGOUSINONGSUODEGEXINGBIAOXIANSHISHEJISHIBIXIANKAOLVDEWENTI。CHULEYOUXINQIDEGOUSI,NONGSUODEGEXINGHUABIAOXIANZHIWAIHAIYAOGENJUXIAOFEIZHEXINLIXUQIUHEJIESHOUDECHENGDU,YIJIXIAOFEIZHECENGCILAIJUEDINGTUXINGDEBIAOXIANSHOUFA。SHOUFAYOUXIESHIDE、DUIBIDE、XUANNIANDE、LIANXUDE、YUYIDE、KUAZHANGDEDENGDENGSHOUFA。BULUNSHENMESHOUFA,TUXINGBIXUYAOXINQI、DIANXING、YIDONG、YIDU、YIJIQIANGLIEDEXINGSHIGANHEYISHUMEILI,ZHEISHIZHAOTIEGUANGGAOCHENGGONGZHONGYAOYINSU。

                        从传播快捷角度来讲,图形设计要求越简,越明,越好,只要表达信息内容准确生动,尽可把千言万语浓缩成一句话甚至一个字,把千形万象凝练成一个圆形符号。就其感人的艺术魅力而言,艺术形象越典型、越单纯、越集中、这样才更易于内涵的深度。在准确传达信息的同时给人留下深刻印象和美好的享受。
                     
                        例如:第四届科罗拉多国际招贴展中(捷克斯洛伐克)罗斯托卡的展览海报作品,采用共用形反向思维比喻手法,把“爱”“互动”凝练成一个圆形符号,简洁明了,突出海报展览与读者关系,把主题内涵提到一个深度。在目前一些广告公司的设计员中的人,不从宏观的、全局的、发展的构想入手,不是根据消费者心理活动和需求去求新、求奇、求异、真实的有思想的、有计划的创意,而是接到设计委托后,找来一大堆人家已经登场的广告进行仿制,其结果除了商品,厂标不同之外,构图文字,色彩、风格等常常千篇一律,这样的广告又怎样引起人们视线的注意和兴趣呢?不但达不到广告的传播宣传效果,而且造成了大量人力、物力、财力和时间的浪费。

                    飞禽走兽金鲨银鲨,{原始关键词}    YIGEHAODEGUANGGAOCHUANGYIBULUNSHITUXINGYUYANHAISHIWENZIYUYANZUIJIBENDEYAOQIUSHIZAIGUANGGAOZHONGNIYAOSHUOSHENME、ZENYANGSHUO、ZAIHEDI、HECHANGMIAN、HESHIJIAN、DUISHEISHUO,TONGGUODUISHICHANGDIAOYANFENXIHOUCAINENGQUEDINGYAOCHUANGYIDEZHUTI,CONGERXUANZEZUIJIADEDUTEBIAOXIANFANGSHIHESHOUFA,DADAOZHUNQUECHUANBOXINXI,CHUANDANEIRONG。

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